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What's in a logo?
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advertising companies competitors corporate identity logo packaging visual identity
Logos are part of an image, which give a company a
.
This image helps a company to distinguish itself from its
.
Logos of large international
are usually easily recognisable throughout the world.
The Coca Cola logo, e.g. is well known; it's a
which hasn't changed since 1886.
Logos are used in letterheads,
and brochures as well as on the product itself.
Logos may also appear in newspaper on televison or on the radio as part of an
campaigns.
Altogether, logos help to promote the
of a company.
Martin Sankofi 2008
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