Choose the correct answer for each question.
Which of the following sentences does not belong to a definition of logos:
- a logo helps to distinguish a product from its competitors
- a logo is part of an image of a company
- logos can be emotional and inspire company loyalty
- products and services are also logos
The fact that different colors can carry different meanings in different cultures means that
- logos have to be different in each country
- logos can only be used in some countries
- international companies have to make sure there logos are universal
Logos are absolutely necessary because they
- they show identity
- they help distinguish one product from another
- they promote an idea or an image
- all of the above
The wrapping of a product is called...
- a package
- the packaging
- the packet
Coca Cola is one of the most famous logos:
- its design has never changed since 1886
- the design of the words "Coca Cola" has never changed since 1886
- the company had to find many different logos for many different cultures
Good Logos need to...
- be original
- have an impact
- fix the product in the minds of the consumers
- all of the above